UN Women hymns women innovators for IWD with classy Havas campaign
Posted by: Stephen Foster
More International Women’s Day, this time a stylish campaign by Havas from UN Women Global Innovation Coalition for Change (GICC) featuring female innovators including Amy Williams, founder of ethical advertising platform Good Loop; Dr Christyl Johnson, the first African-American deputy director of NASA and singer/songwriter Beatie Wolfe who also researches how music can help people with dementia.
UN Women has been gifted some of the world’s highest traffic ad locations (by JC Decaux among others) including at NYC’s Times Square, JFK International Airport, Westfield in London and a special Facebook filter.
The ads were shot pro bono by Bibi Cornejo Borthwick and Amy Troost.
Classy stuff. Havas is winning quite a reputation for good works advertisiing.
MAA creative scale: 9.