Montagu Square - a ‘World's First’ release

Beatie Wolfe, in association with MOO, has created the world’s first ever NFC enabled album, marking a new intersection between technology and music. Beatie Wolfe’s much-anticipated album, Montagu Square, pioneers an entirely new format: a crafted yet cutting-edge album release which has been designed to preserve the tangibility and storytelling of music in the digital age.

Each track on Beatie Wolfe’s Montagu Square comes with its own beautifully printed card featuring artwork, lyrics and an embedded Near Field Communication (NFC) chip - allowing listeners to tap the cards from the Album Deck onto their phone to play the song and access its content. 

Beatie Wolfe teamed up with MOO - who recently unveiled its new NFC-enabled paper technology - to create the first Album Deck of its kind and champion new ways for people to listen to music.

*This Album Deck is currently not compatible with Apple devices* 

"Bleeding edge" - WIRED